Before You Launch: Warm Up Your Accounts on These Key Platforms
If you’re serious about launching a product for the global market, don’t wait until launch day to start creating your online presence. Some of the most effective marketing channels for indie products have strict anti-spam measures that limit new or inactive accounts. That’s why now is the perfect time to start building a presence—even if your product isn’t live yet.
Think of it as preparing the battlefield before the war begins. Log in daily, engage with the community, and let your accounts mature naturally. When it’s finally time to launch, you won’t be scrambling to register new accounts or find out that you’re restricted from posting.
Here are the essential platforms where you should start warming up your presence:
1. Reddit
🌍 Monthly visits: 1.7 billion
🔗 https://www.reddit.com/
Reddit is one of the largest online communities in the world, home to vibrant discussions on virtually every topic imaginable. From tech to design to entrepreneurship, it’s all there. Even public figures like Barack Obama and Bill Gates have interacted with users here.
Find relevant subreddits, leave thoughtful comments, and engage authentically. A well-timed post here can go viral and even catch the attention of mainstream media.
2. Twitter (X)
🌍 Monthly visits: 6.6 billion
🔗 https://twitter.com/
Still one of the most dynamic platforms for product discovery and tech conversations. Twitter isn’t just for broadcasting—it's about engaging. Follow thought leaders, reply to interesting threads, and gradually build your audience. A warm, active account has far more reach than one that suddenly appears to promote something.
3. Product Hunt
🌍 Monthly visits: 6 million
🔗 https://www.producthunt.com/
The go-to platform for launching new tech products. But before you even think about posting your product, spend time upvoting daily launches, leaving comments, and getting to know the community.
A recognizable name (even just through thoughtful comments) can make your eventual launch more credible and help it gain early traction.
4. Hacker News (by Y Combinator)
🌍 Monthly visits: 20 million
🔗 https://news.ycombinator.com/
This no-nonsense, text-based community is where many of the smartest people in tech hang out. Read the top discussions daily. If you have something valuable to add, join in. Over time, building a reputation here can pay off massively in terms of visibility and trust.
5. Indie Hackers
🌍 Monthly visits: 1.1 million
🔗 https://www.indiehackers.com/
A focused community of makers building bootstrapped businesses. Participate in forum discussions, comment on milestones, and start sharing small wins or lessons learned. It’s a long game, but one that builds real credibility.
6. Facebook
🌍 Monthly visits: 17.4 billion
🔗 https://facebook.com
Though it may feel old-school, Facebook still has huge reach. You can create a dedicated page for your product, run niche ads, and engage with communities through Groups. It’s also useful for building trust among less tech-savvy audiences.
7. Google (and Gmail)
🌍 Monthly visits: 88.1 billion
🔗 https://google.com
Before anything else, make sure you’ve got a Gmail account set up. You’ll need it for everything—from signing into tools and tracking analytics, to using AdSense, building Chrome extensions, or verifying your site on Search Console.
Google is the backbone of the internet. Don’t ignore it—embrace it.
Start Now, Not Later
You don’t need to be loud on these platforms yet. Just be present. Observe, engage, and become part of the ecosystem. When launch day comes, you’ll already be a familiar face—not just another spammy new account shouting into the void.
Warm up your channels now, and your future self will thank you.